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Associate Director, Regional Marketing - Zeposia UC (Southwest - S. CA, NV, UT, AZ, and CO), Los Angeles, California

Job typeFull-Time
CountryUnited States
CityLos Angeles

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Associate Director, Regional Marketing - Zeposia UC

Department - US Marketing

Direct Manager- Senior Director, Field Marketing, Ozanimod

Location- Field covering southern CA, NV, UT, AZ,and CO

Direct Reports- N/A


The Associate Director, Regional Marketing - Zeposia UC role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US GI Marketing team.

Responsibilities - include but are not limited to the following;
  • Establish BMS as a credible and trusted partner amongst the thought leaders in GI
    • Engage with assigned KOLs and solicit feedback, as necessary
    • Supports disease state or product, when appropriate conversations focused on key topics
    • Executes physician engagement activities in the field and at key congresses
  • Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
    • Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
    • Provides input and support in developing account plans for Sales
    • Provides field-based training for Sales when needed
  • Achieve Day 1 Launch Readiness in GI
  • Speaker Program Management & Engagement
    • Provides field-based training to speakers on speaker programs when needed
    • Monitors speaker performance at live programs
    • Ensures appropriate and compliant execution of speaker programs
    • Provides refresher and follow up training to speakers on PACT-approved speaker materials
    • Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
  • Conduct all aspects of business in compliance with BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Skills/Knowledge Required:
  • Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
  • Minimum 5 years specialty experience. UCor Gastroenterology strongly preferred
  • Marketing, Sales Management, and / or launch experience strongly preferred
  • Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
  • Proven ability to manage large geographical territory
  • Demonstrated ability tobuild productive stakeholder relationships and effectively meet their needs
  • Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
  • Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
  • Clinical knowledgeand aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
  • Effective verbal and written communication skills and organizational abilities
  • Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
  • Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
  • Highly collaborative with the ability to manage multiple projects simultaneously
  • Willingness to try different and novel ways to deal with work problems and opportunities.
  • Business travel, by air or car, is regularly required
  • Willingness to work evenings and select weekends is required
  • Must live in territory:southern CA, NV, UT, AZ, or CO(LA, Phoenix, Las Vegas, Salt Lake City, Denver preferred)
  • Relocation not available
  • As this position requires operation of a Company-provided vehicle, offers of employment are contingent upon the candidate meeting the requirements of "Qualified Driver," as determined by the Company in its sole discretion, including but not limited to the following: 1) at least 21 years of age; 2) a driver's license in good standing issued by your state of residence; and 3) a driving risk level deemed acceptable by the Company.

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
EmployerBristol-Myers Squibb

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